An Australian state has banned sexist and offensive
slogans on campervans and other vehicles following a
high-profile campaign.
It follows complaints about "degrading slogans and
imagery" on hire vehicles primarily aimed at young backpackers.
Queensland passed the laws on Tuesday night, meaning vehicles can be deregistered if owners do not remove
slogans deemed to be offensive.
The complaints were chiefly directed at a company
called Wicked Campers.
The government has criticised the company, which is
based in Queensland, for using the adverse publicity to promote its business.
"Offensive advertising includes advertising that uses
obscene language, that is degrading, that deals inappropriately with sex or violence or very importantly
that discriminates against or vilifies any section of the community," said Minister for Main Roads Mark
Bailey.
The opposition's anti-domestic violence spokeswoman,
Ros Bates, said she was appalled by the slogans.
"[The slogans] include 'it's easier to apologise than ask
for permission', and 'I can already imagine the gaffer
tape on your mouth'... and for any member of our society these slogans are sickening and perverse," Ms Bates said.
"These vans promote rape, encourage sexism and incite violence and control."
The new powers can be enforced if slogans are not
removed within 14 days of a complaint being upheld by
the nation's Advertising Standards Bureau.
The change comes after more than 125,000 people
signed a petition calling for Wicked Campers to take
down its slogans.
"I just feel like it's wallpapering our lives, this idea, this obsession with sex, and creating a sex-obsessed male
and a victim female, a hyper-sexualised 'asking for it'
female," Paula Orbea told the Australian Broadcasting Corporation after starting the petition in 2014.
Mr Bailey said he hoped other Australian states would pass
similar laws to ban sexist and offensive adverts.
Ms Bates said she was concerned Wicked Campers would simply relocate interstate.

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